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Insights Have The Power To Spark Creativity, Transform Business & Drive Results

Creative.
Brave.

Bold.

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Liz, Alexia & Linh Met 20 Years Ago At Warner Bros., A Major Hollywood Studio. They Bonded Over Their Shared Curiosity & Passion To Understand Consumers' Evolving Expectations & Behaviors.

Their Path To Understand How & Why Consumers Engage With Brands, Products, Platforms, Services, Experiences & Media Inspired The Creation Of Maverix.

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LIZ
HUSZARIK

Former Chief Research Officer
Warner Bros.

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ALEXIA
RAVEN

Former VP/
Creator
, FanLab
Warner Bros.

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We Identified An Opportunity To Create A Unique Insights & Strategy Consultancy
That Leverages Our Business Expertise

Our Years Of Client-Side Experience & Deep Business Knowledge Serve As Our Foundation For Understanding Your Consumers' Needs & Behaviors

The Ability To Answer Your Toughest Questions Through Our Business Lens Driving Actionable
Results

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LINH

MATA

Former VP,
Digital & Emerging Tech, Warner Bros.

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Our Products

Maverix Insights is committed to delivering innovative solutions to help our clients stay ahead of the curve. With our suite of products, businesses can measure and enhance employee engagement, track brand reputation, increase customer retention, and make data-driven decisions...

What We Offer

What We Offer

A Mix Of Proven & Innovative Research Methods That Will Bring Your Global Strategy To Life

 

Answers To Your Toughest Business & Go-To-Market Questions

 

A Deep Understanding Of Global Consumers, Markets & Emerging Competition

 

Expertise Translating Data Into Story-Driven Insights To Propel Your Business Forward

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How We Do It
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How We Do It

Consumer
Intelligence

 

We Integrate Global, Cultural, Technological & Generational Trends To Inform Your Business Strategy

Qualitative
 

We Focus On The “Why”

Behind Human Relationships
& Behaviors

Quantitative

We Leverage Our Experience &
Expertise To Ask The Right Questions Critical To Your Business Goals

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Business Insights Experts
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Major & Niche Streaming Platforms

Market Sizing, Audience Targeting, Consumer Segmentation & Portfolio Analysis

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Consumer Products

Explore and understand consumer retail behaviors and interest drivers across merchandise, apps, toys & retail experiences.

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TV Content

Hundreds of studies with viewers & fans to gauge reactions to new & returning series to inform content development & marketing strategies.

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Content Analyses - Evaluations &
Diagnostic Testing

Hundreds of studies with viewers & fans to gauge reactions to new & returning series to inform content development & marketing strategies.

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Generational Studies

Deep dives into Gen Z, Gen Alpha & Millennials to understand values, mindsets, & behaviors to drive engagement & affinity across brands, platforms & experiences. 

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Leading Hospitality
Brand Positioning

Strengthen perceptions, understanding, & engagement of key marketing initiatives across the organization to drive customer awareness & bookings.

Evolution
Of Video Consumption

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Longitudinal study to understand evolving needs & behaviors across the ever-changing media ecosystem to inform & maximize content licensing, programming, product marketing & windowing strategies.

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The Metaverse & Web 3.0

Overview & exploration of opportunities in the metaverse & web 3.0: landscape mapping, consumer sentiment & expectations, & ideation of potential new applications to generate new revenue streams.

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Cultural Trends 

Ongoing pulse of emerging  developments across industries & culture, with meaningful analysis on business impact & opportunities for growth.

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Evolution
Of Video Consumption

Longitudinal study to understand evolving needs & behaviors across the ever-changing media ecosystem to inform & maximize content licensing, programming, product marketing & windowing strategies.

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The Metaverse & Web 3.0

Overview & exploration of opportunities in the metaverse & web 3.0: landscape mapping, consumer sentiment & expectations, & ideation of potential new applications to generate new revenue streams.

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Cultural Trends 

Ongoing pulse of emerging  developments across industries & culture, with meaningful analysis on business impact & opportunities for growth.

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Evaluate & Optimize Marketing & PR 
Campaigns

Test & Evaluate

Message Effectiveness

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Content
Windowing & Monetization Models

Evaluate evolving behaviors across the changing media ecosystem to identify opportunities to maximize content licensing & windowing strategies.

 

Local Stations | Broadcast/Cable Networks  | SVOD/AVOD/FAST | Apps | Social Media | Audio/Podcasts

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Brand
Positioning

Strengthen perceptions, understanding, & engagement of key marketing initiatives across the organization to drive consumer awareness & foster loyalty.

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Generational
Insights
 

Alpha 

Gen Z 

Millennials 

Gen X 

Boomers 

Diversity, Equity, Inclusion & Ability 

Consumers/Customers

People & Culture

Interactive 

Games 
Social 

AR/VR

Content 
Analyses - Evaluations & Diagnostic Testing

Animation

Motion Pictures 

TV & Streaming Content 

Short-Form 

Brands & Franchises 
Tracking

DC Universe (Batman, Superman, Wonder Woman, The Flash)

Harry Potter/
Wizarding World

Looney Tunes

Hanna-Barbera

Marketing
& Publicity 
Campaigns

Test & Evaluate

Message Effectiveness

Audience/
Customer Segmentation

Identify

Size

Target

Consumer Products

Products, Toys, Merchandise

Retail 

Experiences

Monetization Models/
Platform 

Local Stations

Broadcast/Cable Networks  

SVOD/AVOD/FAST 

Apps 

Social Media 

Audio/Podcasts

Emerging Technologies 

Metaverse/Web 3.0 

NFTs

AI/ML

Our Promise

PROMISE

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Fearless & Bold, Look Beyond The Visible While Always Leaning Into The Stories & Humanity That Connect Us All 

Courageously Curious & Creative, Accessing The Energy & Wisdom Of Collaboration 

Innovate With The Power Of Inclusion; We Show Up, Support & Celebrate Both Individual & Collective Voices

Efficiency & Responsiveness 
Ability To Pivot, Reassess & Respond Quickly

Our Clients

Our Clients

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Our Team

Meet The Team

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Liz Huszarik

Leader

Educator

Moderator

25+ Years Insights Experience

 Liz 

A Global Insights leader with 25+ years’ experience leading Research,  Strategy, Data Analytics and Social Intelligence.  

 

Served as Chief Research, Insights & Data Officer for Warner Bros. Discovery, following 25 years overseeing and advancing the company’s Global Insights, Data Science & Analytics practice – a cross-disciplined group of 120+ researchers, analysts, and data scientists. Leveraged consumer & data knowledge and business acumen to create new enterprises and revitalize established brands, supporting more than $7B in annual asset value.

Liz’ passion lies in supporting businesses at the intersection of emerging technology, the engagement economy, and consumer trends. I strove to be a transformative leader ensuring my team was continuously learning and striving to understand what’s around the corner, while driving global business revenue and data innovation for Warner Bros.

  • Adjunct Professor, CSUN

  • Sponsor, Women Of Warner, Business Resource Group

  • Public Speaker: conferences

  • IDEO Design Thinking Certification

  • Burke Institute - Certificate Of Proficiency in Moderation

  • MIT- Data Analytics

Read Bio

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Linh Mata

Digital & Emerging
Technology 
Specialist

 Linh 

Linh is a senior leader with experience in media, product, consumer, ad sales and marketing research. Her career spans strategic roles in tech, mobile, digital, film and TV companies. She has extensive experience building and leading large research & strategy teams across industries and verticals, developing pivotal insights to understand key trends and identify growth opportunities that advance organizational priorities. 

 

As a former Vice President of Digital Platforms, Strategy & Global Social Intelligence at Warner Bros. Discovery, Linh led a global team in the development of compelling market and consumer insights to support corporate biz dev & strategy, DTC/OTT, digital, and emerging tech initiatives. Linh spearheaded the design and activation of industry thought leadership studies and business intelligence solutions to advise enterprise-wide thinking. With a core focus on emerging behaviors, technologies, platforms and trends impacting the media landscape, Linh’s purview also encompassed leading the organization’s research & strategy in innovation areas including streaming apps, digital networks, interactive content & storytelling, NFT’s and the metaverse..

 

Prior to this, Linh held a number of senior insights & strategy roles:

 

  • Head of West Coast Insights at Apple: spearheaded research efforts to drive ad revenue, product development and premium advertising partnerships across categories & industries for in-app ad network & media products (Apple Music)

  • Various roles as Ad Sales, Marketing, Industry & Product Research Lead at Yahoo!

  • Entertainment/Studio research at Warner Bros., Sony Pictures, Independent Film & Television Alliance

Read Bio

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Alexia Raven 

Qualitative Specialist

Adventurer

Connector

Cheese Aficionado

 Alexia 

Alexia is a seasoned Qualitative Research professional & Moderator with a talent & passion for understanding the whys & emotion behind people’s attitudes, beliefs, opinions & behaviors in order to inform, inspire & help businesses innovate. Alexia leads focus groups, IDIs, UX testing & ideation sessions with all age levels of consumer segments, gauging their reactions to new & existing content, products, platforms, apps & experiences.

Prior to Maverix, Alexia was VP of Warner Bros. Discovery Global Research & Insights/FanLab group which provided qualitative services to business units across the organization to support the Development Of Content, Product, Services, Experiences, Talent, & Marketing & Distribution Strategies across all Brands & Franchises. In her role, Alexia identified key insights for brands such as HBO Max, DC Entertainment, Harry Potter, Cartoon Network, Adult Swim, TNT/TBS, & various other Warner Bros. Discovery IP. She also spearheaded generational research for over a decade that identified potential business implications & opportunities.

Alexia combines her curiosity for deeply understanding people, exploring culture & evolving business by providing insights into the “hearts, minds, & motives” of people/fans/viewers/consumers through both qualitative & quantitative research methodologies.

  • Alexia is a major proponent of empowering young professionals. Over her career, she has led internship programs that received various accolades.  She also co-taught a Cal State Northridge course on Audience Analysis for five years

  • In 2022, she was named “Top 50 Women Leaders in Los Angeles” by Women We Admire

  • Harvard Extension Design Thinking Certification

  • Burke Institute - Certificate Of Proficiency In Moderation

  • Riva - Advanced Moderating Kids & Teens

Read Bio

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On TikTok

Contact Us

We Believe 
Data Without
Insights...Meaningless;

Insights Without Action...Pointless.

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LIZ HUSZARIK
CO-FOUNDER
Managing Partner

LizHuszarik@MaverixInsights.com

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Let's Connect To Answer Your Business Questions

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ALEXIA RAVEN
CO-FOUNDER
Qualitative Insights
AlexiaRaven@MaverixInsights.com

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LINH MATA
CO-FOUNDER
Digital & Emerging Tech
LinhMata@MaverixInsights.com

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